What Are The Best Keywords To Use For Your Online Home Business?

Trying to find the best keywords to use and then using them to maximum effect for your online business can be challenging work. Keywords are the words and phrases that somebody types into a search engine when they are looking for something on the internet. A short tail keyword is usually a 1 or 2 word phrases. Since the keyword is so short, that means that the keyword is going to be much more generic than a long tail keyword. Long tail keywords are the longer, more specific keywords that are less common but can really accelerate search-driven traffic to your online home business website. So what are the best keywords to use for your online home based business? It is not unusual for a mixture of long tail keywords to produce more traffic than the broader, more common short tail keywords. To give an example, let's assume you have an online home business about dog training and your keyword research shows that 'dog training' receives roughly 2,500 searches each day. If you begin looking you will discover that there are a number of long-tail keyword phrases for that market like dog training collars, dog potty training, dog training jobs, etc. When you combine all of the long-tail keywords they would generate more traffic than if you just went after 'dog training'. This is because long-tail keywords are easier to rank in the Google Search Engine Results Pages, known as SERPs. If there are thousands websites competing for the search term 'dog training' but a much smaller number competing for 'dog training DVD', you will have a much better opportunity to reach the first page of Google. The more specific your keywords for your online home business the better results you will get. What About Keywords For Your Online Home Business Ideas? Some online marketers pay no attention to long tail keywords, thinking that they have to rank well for the prime keyword phrases to get results. But others are using them to reach customers who are ready to buy. All things considered, would you prefer get traffic from folks searching the word 'golf' or from an individual who is searching for a 'TaylorMade R11S TP Driver'? If a person searches for a specific item is often means that they are ready to buy. The person inputting golf into the search engine could be doing some homework for a project, or might want to take a golf holiday, or could be interested in going to a local golf competition. Those searches will not help your online business if your website sells golf clubs. Picking The Right Keywords. Choose your keywords and phrases carefully. If you are are uncertain about what keywords to use, there are a number of free keyword tools to help you uncover the best keywords to use for your online business. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye. Keep your broad, generic terms separate from your long-tail phrases so that you can keep track of your Google SERP ranking and how your keyword list is working for you. Putting the best keywords in the right places at the right frequency on your website lets the search engines instantly know what your website is all about. The influence of long tail keywords is ever increasing and the best keywords to use are those which are relevant and related to your online home business.