How to drive traffic to your blog

Is it easy for people to find your blog content? Do you want to promote your blog content to more readers? When you blog to promote your business or industry, it’s important to make sure your content gets seen. Get found in search If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimise your content for SEO. Post your content on social media The most efficient way to get more people to your blog is to post your content on social media. That way your current followers will start reading your blog and they may also share your content with their own personal networks. Social media content can spread like wildfire, so it’s important to post your blog content on different social media networks. After you create your blog content, prepare your posts to go out on social media. Think about how you can frame your post so that it’ll attract readers to your site. Pose a question or ask readers to consider a particular situation that will encourage them to click on your link. Create interest with engaging and exciting titles. We’re all human. We judge books by their covers and we judge blog posts by their titles. Knowing that, it’s important to spend some time crafting your title. When you start writing your blog post, a working title is fine. Get the general topic of the blog post down and write your content. But before you publish it, come back to the title and think about how you can take it up a notch to make it more engaging and truly pull your reader in. Here are a few elements that can help you create engaging blog titles. • Incorporate a number into your blog post. By that, I mean something like “5 Ways to do X” or “7 Steps to X”. Titles with quantitative elements attract readers. • If there’s data in your blog post, mention data it in your blog title. • Is this a breaking story? Is this new research you’re releasing? Tell your readers they’re about to read something they won’t find somewhere else. • Make your title catchy or quirky so the reader laughs without even reading the post. Everyone wants more humor. Introduce fresh perspectives Having a variety of topics is important for any blog. Having a variety of blog authors who approach a business or industry from different perspectives is also beneficial for a blog. Not only can you get content creators for free, but you also get promotion from someone else to his or her audience. If bloggers are going to take the time to write content for you, they are most likely going to promote it to their network, at least through social media. Make it easy to share your content If you make a task easy, odds are someone will do it. The same applies for your blog content. If you want someone to share your content with their network, make it easy for them to do that through social sharing buttons or prewritten emails that your readers can send to their network. Conclusion When you invest time and resources into creating content for your blog, you should also spend some time making sure it reaches as many people as possible.